MARS Food Changing Uncle Ben’s Brand to Ben’s Original and $2.5 Million Dollar Investment in Greenville, MS
GREENVILLE, Miss. (September 23, 2020) Today, the MARS Food Brand announced it’s rebranding moving from Uncle Ben’s to Ben’s Original in an effort to become more inclusive and involved throughout the community while continuing to produce the world’s best rice. Along with this new and exciting change, MARS Food has committed to making a $2.5 million invest within Greenville, focusing on education and having more access to healthy foods for our residents. Ben’s Original has been apart of the Greenville community for 42 years.
Statement of Global President Mars Food, Multisales, and Global Customers Fiona Dawson
Over the last several weeks, we have listened to thousands of consumers, our own associates, and other stakeholders from around the world. While implementing an evolution on this scale will be a complex process, there is no better time than right now. We know this is the right thing to do for our brand and business to ensure we create the truly inclusive future that everyone deserves.
Statement of Mayor Errick D. Simmons
I’m proud of the Ben’s Original brand and the Mars Food Associates who pour their hearts and souls into making the world’s best rice every day in Greenville. Mars holds a special place in our community, and we’re proud to send a piece of Greenville to dinner tables and families through Ben’s Original. Since Mars Food first announced its commitment to evolve the brand in June, they have done an outstanding job of listening to myself and many more of our community leaders and advocates to ensure our diverse voices are heard. We will continue to work together to improve education opportunities for our more than 7,500 area students and provide greater access to fresh foods for our residents. I’d like to thank Mars Food for taking a very important step forward in helping to feed opportunities that offer everyone a seat at the table.
Statement of President and CEO National Urban League Marc Morial
Brands have an important role to play as we continue to navigate this moment of reconciliation regarding racial justice, diversity, and inclusion. We’re proud to partner with Ben’s Original™ as they evolve and embark on a new path with a new purpose, providing Black communities here and abroad with more equitable opportunities in education and business.
GREENVILLE, Miss. (September 23, 2020) Today, the MARS Food Brand announced it’s rebranding moving from Uncle Ben’s to Ben’s Original in an effort to become more inclusive and involved throughout the community while continuing to produce the world’s best rice. Along with this new and exciting change, MARS Food has committed to making a $2.5 million invest within Greenville, focusing on education and having more access to healthy foods for our residents. Ben’s Original has been apart of the Greenville community for 42 years.
Statement of Global President Mars Food, Multisales, and Global Customers Fiona Dawson
Over the last several weeks, we have listened to thousands of consumers, our own associates, and other stakeholders from around the world. While implementing an evolution on this scale will be a complex process, there is no better time than right now. We know this is the right thing to do for our brand and business to ensure we create the truly inclusive future that everyone deserves.
Statement of Mayor Errick D. Simmons
I’m proud of the Ben’s Original brand and the Mars Food Associates who pour their hearts and souls into making the world’s best rice every day in Greenville. Mars holds a special place in our community, and we’re proud to send a piece of Greenville to dinner tables and families through Ben’s Original. Since Mars Food first announced its commitment to evolve the brand in June, they have done an outstanding job of listening to myself and many more of our community leaders and advocates to ensure our diverse voices are heard. We will continue to work together to improve education opportunities for our more than 7,500 area students and provide greater access to fresh foods for our residents. I’d like to thank Mars Food for taking a very important step forward in helping to feed opportunities that offer everyone a seat at the table.
Statement of President and CEO National Urban League Marc Morial
Brands have an important role to play as we continue to navigate this moment of reconciliation regarding racial justice, diversity, and inclusion. We’re proud to partner with Ben’s Original™ as they evolve and embark on a new path with a new purpose, providing Black communities here and abroad with more equitable opportunities in education and business.